The executive summary sells the marketing

The to the different scenarios Position in the market Product range Promotion Distribution Prices Customer Support Market research MARKETING BUDGET AND ACTION PLAN It must include investment return analyzes that justify the proposed expenses for each action. FINAL CONSIDERATIONS It is important to do so to consider alternative actions in case what we expect does not happen. STRUCTURE OF THE MARKETING PLAN EXECUTIVE SUMMARY plan although it can only be done at the end of the preparation of the plan because it includes the main objectives strategies resources results and expected goals.

It must be included at the beginning of the document it is the first thing that must be see analysts or investors. SITUATION ANALYSIS General knowledge of the company to design strategies Scenery Competence Canada Email List Company MARKET ANALYSIS Specific analysis of the sectoral framework in which strategies and operations are developed. SWOT ANALYSIS It is vital for determining objectives and strategies Strengths Opportunities Weaknesses Threats GOALS An essential part of a marketing plan we must clearly define which objectives are most attractive and feasible within the range of options we have.



STRATEGIES They are the courses of action through which the proposed objectives will be achieved. TACTIC All the variables of the marketing mix are developed . PROGRAMS The actions and those responsible for carrying them out with a specific agenda are explained in greater detail. BUDGET The global potential of the market The companys sales forecast Analysis of the equilibrium point The projected balance CONTROL It is important to take a look at the end to check if the objectives were really met If the objectives have not been met it is a moment of reflection and search for alternatives to achieve it identify deficiencies and correct them. Now I invite you to make a marketing plan for your project and share your experience with us.